It’s all about business!
While often overlooked, wayfinding in industrial estates and business parks is crucial. Industrial estates and business places are areas where there usually groups of businesses and factories. There are a wide variety of users that pass through industrial estates and business parks and they all have different navigational environment. This is because the majority of users will not be familiar with the area. These areas are often built over a long period of time which makes them a maze to navigate. They also are home to a lot of different types of businesses who all come with different needs.
The users of these environments need clear pre-visit information in addition to proper road and pedestrian signage. Having a secure and easily navigated wayfinding systems increases user experience by providing safe and clear journeys throughout the business park or industrial estate. It is also important to have clear signage for regular users of these environments as well. In order to keep these businesses running on time and more importantly keeping their customers happy, delivery drivers need to be able to easily find the necessary locations.
Here are the typical users of business parks and industrial estates that we account for:
