Creative Branding and Wayfinding consultants

Who we are

​​Design JD is a creative studio that doesn’t have any egos. It is based on clarity, teamwork, and results. Since 2006, we’ve helped businesses of all sizes look better, work smarter, and grow faster. We don’t just make things look good; we also make them work. We base all of our choices on how people think and act. When you work with us, you get a creative partner who listens, changes, and gives you designs that help your business grow.

Company Story

Design JD was founded in 2006 by information design expert Jonathan Docksey (that's why his initials are in our company name).

We've been creative branding specialists since 2006. Since then, we've received great results for hundreds of clients and been recognised with multiple awards. Hopefully, that reassures you that we know what we're doing.

Our founder, Jon Docksey, holds qualifications in information design, and these underpin our approach. By knowing how the brain works, we design in ways that make navigation simple and communication more effective.

We're not the type of designers who get carried away with our own cleverness. On the contrary, our designs are always guided by you. Clients overwhelmingly tell us we 'understand' what they want to achieve, and that's what we deliver.
How We Work

Fast.

We dive deep into your brand, audience, and goals. No generic solutions, every project starts with understanding what makes your business unique.

Strategic.

Rapid iteration cycles deliver working solutions fast. You see progress, provide feedback, and we refine until it's perfect.

Scalable.

Your brand evolves with your business. We're here when you need us, scaling up or down as opportunities arise.
Who We Help

Marketing Managers

Your challenges:

  • Limited budget that needs to punch above its weight
  • Small team wearing multiple hats
  • Pressure to prove marketing ROI
  • Content creation is taking too much time

How we help:

  • Scalable design systems that grow with your budget
  • Templates and assets that speed up daily workflows
  • Performance-focused creative with measurable results
  • Strategic partnership that makes you look like the hero

Business Owners

Your challenges:

  • Competing with larger, better-funded competitors
  • Building credibility in your market
  • Marketing that directly drives revenue
  • Managing costs while scaling growth

How we help:

  • Professional branding that builds immediate trust
  • Conversion-focused websites that generate leads
  • Industry-specific creative that resonates with your audience
  • Local partnership with global design standards
Why Choose Design JD?

Speed Without Compromise.

Most agencies take weeks to deliver what we create in days. Your market won’t wait. Neither should your business.

Business Results, Not Just Pretty Pictures

Every design decision is measured against one question: “Will this help the business grow?” Beauty that doesn’t convert isn’t beautiful.

Your Success Is Our Reputation

We’re not just vendors, we’re partners invested in your long-term success. When you win, we win.

Local Partnership, Global Standards

Based in Surrey but supporting organisations globally. You get the personal service of a local agency with the quality standards of international firms.

Meet the Team

You need a creative team without a ‘creative temperament’. A creative team who will listen and learn, take your ideas and make them better. A creative team you can trust.

Jonathan Docksey

Creative Director

With a degree in Information Design from the London College of Communication, Jonathan has a deep understanding of the psychology of design. He knows how to use the right visuals to communicate effective messaging and how this informs the way we navigate the world.

This understanding applies to all of our projects across branding and wayfinding. It’s present in the modern and vibrant layouts we create, the typographical choices we make, the pictograms we design, the maps we draw, and the colours we select.

An acclaimed and award-winning expert, you can book Jonathan to speak at international conferences and events, where he shares ideas about best practice for design and wayfinding in both public and private sectors.

Sherry Malik

Creative Studio Manager

Shaheryar has a degree in Advertising and Marketing Communications, a post-graduate specialism in Art Direction and Copywriting and a PGCE in Design and Technology. So he not only practises creative thinking but preaches (in a non-preachy way) it, too. He brings a wealth of work experience to the Design JD team as he has helped set strategies, design and then produce multi-million dollar national and international campaigns for clients such as AMEX, Barclays, IKEA, Siemens, TIX, UNICEF, Virgin and more. He has also handled and led the charge on much smaller and self-initiated projects, such as The Reading Project. At DesignJD Shaheryar takes all his experience to push creative output whilst ensuring projects, teams and clients are set up for success and work is delivered on time and on budget.

Outside work he enjoys cycling, climbing, and playing squash and badminton but not always in that particular order. 

Gina Rai

Graphic Designer

Gina is a graphic designer with a degree in Animation from Northumbria University, specialising in both graphic and motion design. She creates relevant and exciting visual for logos, websites, videos and other dynamic content that enhances brand recognition. Besides work, she loves to paint, travel, and play video games.

Bianca

Graphic Designer

Bianca, a BA Communications Management graduate with over 15 years of design experience, holds additional qualifications in branding, InDesign, and Dreamweaver. She is passionate about crafting visual stories that help brands flourish. A devoted animal lover with 13 pets, she advocates for animal welfare, and loves to paint.

Mike Orchard

Head of Digital

As Head of Digital, Mike works with our team of skilled professionals. Previously, he spent 7 years running companies that deliver digital marketing solutions. His original career covered nearly 15 years in corporate sales and marketing – so he really knows his stuff. Mike’s time in big business involved forming and managing virtual teams for clients such as Microsoft, eBay and PayPal, coordinating a wide range of skillsets and motivating people to deliver projects beyond their day-to-day remit.