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It’s all about the insights

No matter what part of the business world you find yourself in, you’re going to have competition. The more competition you have, the more effort you need to put in to differentiate your company from the others. A great way to do this is building a strong, memorable...

Importance of Reputation

Importance of Reputation

Brand reputation is something that should not be taken lightly. Warren Buffet says it best, ‘It takes 20 years to build a reputation and 5 minutes to ruin it’. While this may seem dramatic, it’s really not. Think about it, when you hear something negative about a...

How to Write a General Design Brief

How to Write a General Design Brief

In past blog posts we’ve covered how to write briefs to your designer specialising in branding and website design. So naturally, we wanted to dive into what the essential aspects of a general design brief are. Even though it may seem simple, there are crucial elements...

When to Rebrand

When to Rebrand

Maybe you’ve been thinking of undergoing a rebrand, but can’t decide on the right time. Chances are, if the idea has started crossing your mind, now is the time. The word ‘rebrand’ can sound quite scary, but it doesn’t have to be. There are many different scales of a...

The Importance of Maps in Wayfinding

The Importance of Maps in Wayfinding

Wayfinding and maps go hand-in-hand. Wayfinding is used primarily as the solution to spatial problems, which is where maps often come into play. It’s such a crucial part of today’s society, yet it is often overlooked. If you’re looking for a more detailed insight into...

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

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