When the team at Creative Digital Lab needed their new South London facility to make a bold first impression, they turned to Design JD to bring clarity and creativity to their internal environment. Our task: design and deliver a cohesive signage system that was not only functional but unmistakably on-brand.
Working with the existing brand identity, we extended its core elements—bold typography, vibrant colour, and geometric structure—into a custom signage suite. Every element was designed to reinforce the Lab’s visual identity while helping users easily navigate the space.
From large-scale entrance graphics to subtle room markers, the signage maintains a balance of visibility, consistency, and character.
Each area—from the Virtual Production Studio and Audio Studio to the Board Room, Green Room, and Training Suite—was clearly labelled with tailored typography and colour coding. We paid close attention to scale and legibility, ensuring information is accessible from all angles and distances.
Wayfinding graphics were also introduced to guide staff and visitors toward key destinations—without interrupting the overall flow or aesthetic.
The result is an environment that feels structured yet expressive, reinforcing the identity of Creative Digital Lab at every turn. It’s a space that doesn’t just guide people—it communicates purpose, energy, and creativity.
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