Purley BID faced a long-standing issue with signage and navigation in and around the town centre. Businesses and community representatives had observed that outdated signage was causing confusion and hindering the overall experience for visitors and residents. The lack of a cohesive brand identity and effective wayfinding system was evident, making it challenging for people to navigate the area efficiently.
Our engagement with Purley BID commenced with a clear understanding of the problem at hand. Collaborating closely with the BID board and key stakeholders, we embarked on a journey to create a brand and wayfinding strategy that would address these issues. To begin, we initiated a series of workshops with business representatives to gain insights into the diverse needs of various users of the town.
With valuable input from stakeholders, we proceeded to conduct a comprehensive body of wayfinding research. This encompassed aspects such as access, cycling, ADS signage, pedestrian signage, route planning, and pre-visit information. Armed with this data, we proposed two solutions to the BID and local authority.
The solutions presented to the BID and local authority revolved around the creation of a cohesive and consumer-facing brand that would enhance the overall experience in Purley. The first solution involved the development of a bespoke wayfinding system tailored specifically to the town’s unique needs. Alternatively, we proposed utilising TfL’s Legible London package, aligning with the broader strategy for the borough.
In tandem with these solutions, we are actively collaborating with Croydon Council and TfL to implement the Legible London scheme, ensuring it aligns seamlessly with the borough’s policies and objectives. Additionally, we are spearheading the upgrade of ADS signage throughout the highway network, ensuring that information is clear, consistent, and in harmony with the newly established brand and wayfinding strategy.
By taking this comprehensive approach, we aim to not only address the historical signage and navigation problems but also create a brand that is deeply relevant to Purley’s history and meaning. The end result will be a town centre that is more welcoming, accessible, and user-friendly for all.
