Zap - Brand Design

ZAP came to us with a simple request: their brand image didn’t match the business’s energy and goals anymore.

The brand needed to look sharper, more modern, and more recognisable right away, especially in places where visibility, clarity, and impact are important.

The old logo didn’t stand out and didn’t show how dynamic the company was. ZAP wanted a brand that would stand out on digital channels, cars, uniforms, and marketing materials, but that would also be easy to use every day.

We started by looking at the business’s core personality, which is quick, responsive, and sure of itself.

We used that information to create a new logo based on bold shapes and a strong outline. The lightning bolt became the main focus. It’s a simple, well-known shape that shows movement and energy without being too flashy.

We also added a new colour scheme based on deep navy and bright electric green to go with the logo.

This difference made the brand look more modern and made sure it was easy to see in both print and digital settings.

We improved the rules for typography, spacing, and layout to make a system that is easy for the ZAP team to use in all future applications and can be changed and grown.

The new identity gives ZAP a clear, modern look:

• New logo: A bold, geometric mark with a lightning bolt in the middle that stands out.
• Updated colour palette: Deep navy and electric green make a strong contrast that is clear on screens.
• Refined typography: Modern, clean fonts that make it easy to read and keep things consistent.
• The versatile layout system has rules for where things go, how far apart they are, and how the grid is set up so that it can be used in all formats.
• Examples of how to use the brand: uniforms, social media assets, and marketing visuals to show how the brand works.

The result is an identity that is clear, confident, and full of energy, and it clearly shows ZAP’s name and character.

The new brand system gives ZAP a strong, modern identity that will help it grow.
It stands out, is easy to use, and is meant to make an impression wherever it is.