Croydon College wanted to position itself as a forward-thinking institution by introducing EV charging across campus. But new infrastructure alone isn’t enough—students, staff, and visitors needed to understand what it was, where to find it, and why it mattered. The challenge was to create distinctive branding and signage that would drive awareness and adoption of the initiative.
We developed a cohesive brand identity for the EV charging programme, designed to stand out on campus whilst remaining aligned with Croydon College’s institutional identity. The visual system needed to work at scale—from large directional signage to smaller wayfinding markers—and communicate the initiative’s forward-thinking purpose.
The signage strategy was layered. Exterior wayfinding guides visitors to charging points. Interior signage educates users on how to charge and reinforces the sustainability message. Campus-wide environmental graphics position the initiative as central to the college’s values.
Beyond the physical rollout, we designed materials for integration into course workshops and training. Students studying sustainability, engineering, or business could engage with real, working examples of the initiative on their campus—transforming infrastructure into a teaching tool. This approach reinforced the college’s commitment to practical, forward-facing education.
All signage was designed to work across diverse campus environments—from car parks to building entrances to workshop spaces. Clear typography, intuitive iconography, and consistent placement ensure users can navigate the system with confidence.
The implementation was deliberate. Each sign reinforces the brand identity while serving a functional purpose: directing users, explaining the technology, and building the narrative around sustainability.
