Design thinking for business growth

Wayfinding projects are instrumental in helping area users understand their physical environment. They save time, increase safety, avoid confusion and create a more...

It’s no surprise how much time and effort goes into building a company. That’s why it’s crucial that you understand how to protect and trademark your brand. So,...

Let’s talk about the 5 Principles of Wayfinding and why each aspect is instrumental to a comprehensive navigation system. When it comes to wayfinding, it’s important...

Consistent customer experience can correlate directly with the reputation of your brand, which is why it is crucial. Once a customer has noticed consistency within a...

If you’re in the process of a rebrand or designing a brand from scratch there are some things that need to be considered. First off, what exactly is a brand design...

Wayfinding and maps go hand-in-hand. Wayfinding is used primarily as the solution to spatial problems, which is where maps often come into play. It’s such a crucial...

Maybe you’ve been thinking of undergoing a rebrand, but can’t decide on the right time. Chances are, if the idea has started crossing your mind, now is the time. The...

Design is colour and colour is design When it comes to brand design and marketing; colour, unfortunately, is often overlooked. In recent years, scientists have been...

Designing a brand is no easy task. It takes a lot of thought and preparation. There are a few key questions you must ask yourself before beginning to craft your ideal...