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The Importance of Maps in Wayfinding

The Importance of Maps in Wayfinding

Wayfinding and maps go hand-in-hand. Wayfinding is used primarily as the solution to spatial problems, which is where maps often come into play. It’s such a crucial part of today’s society, yet it is often overlooked. If you’re looking for a more detailed insight into...

Top Tips for Exhibiting at a Business Show

Top Tips for Exhibiting at a Business Show

You have a business show, and you need to prepare. If you're like most people you'll get to your event stand or booth and just stand there. Perhaps you’ll hope people come by and ask about your business or services. Maybe you’ll even try to show off your latest...

How to Create a Memorable Brand Name

How to Create a Memorable Brand Name

What’s in a name?  For starters…everything. A name really says it all, perhaps second only to logo.  And with a winning name and logo you can imprint your company into the minds of millions, whether they’re buying your products and services or not. So how can this be...

Wayfinding for Dementia Environments

Wayfinding for Dementia Environments

When creating or improving an environment for dementia patients in a health environmment there are many aspects which can be customised to meet the needs of the patinets. There have been studies which have taken into consideration the whole health care environment,...

The Importance of Mobile Design

The Importance of Mobile Design

In 2017, more web data was served to mobile phones than traditional desktops. So why should you care? As a brand and company owner you need to make sure your mobile design is up to par. Researchers predict that the mobile traffic will continue to increase, which makes...

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