Design thinking for business growth

Insights, trends, and strategies from the front lines of brand transformation

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View Is it time to refresh your logo?
By: Jon Docksey

Is it time to refresh...

Your logo is the cornerstone of your brand’s visual identity. You want it to be recognisable, but you don’t want it to look too old-fashioned. Many of the largest...
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View Using An Event To Market Your Business
By: Jon Docksey

Using An Event To Market...

Every now and then, an event occurs that captures the attention of the nation. Whether it be a yearly holiday like Christmas, or a rarer occurrence, such as the King’s...
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View The 10 Principles of Good Design
By: Jon Docksey

The 10 Principles of Good...

Good design takes a lot of thought. However, good design is something notoriously difficult to define, and impossible to determine objectively. Dieter Rams is a German...
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View What are the top 5 wayfinding tools?
By: Jon Docksey

What are the top 5...

In a world filled with large and complex environments and sprawling facilities, finding your way from point A to point B can be a daunting task. Thankfully, many...
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View What is the purpose of your website?
By: Jon Docksey

What is the purpose of...

A website is a very important part of maintaining a strong web presence. But, if you want it to be effective, you need to think carefully about its purpose, and how you...
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View Guest Blog - Why Branding Matters
By: Jon Docksey

Guest Blog - Why Branding...

Thank you to Francis Nwokedi for writing this brilliant guest blog for us! You can find more about Francis’ business here. How does one choose when surrounded by...
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