Design thinking for business growth

Insights, trends, and strategies from the front lines of brand transformation

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View How to Write a General Design Brief
By: Jon Docksey

How to Write a General...

In past blog posts we’ve covered how to write briefs to your designer specialising in branding and website design. So naturally, we wanted to dive into what the...
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View Importance of Reputation
By: Jon Docksey

Importance of Reputation

Brand reputation is something that should not be taken lightly. Warren Buffet says it best, ‘It takes 20 years to build a reputation and 5 minutes to ruin it’. While...
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View Marketing Your Brand
By: Jon Docksey

Marketing Your Brand

Efficient marketing of your brand has never been so important. There are so many companies for potential customers to choose from that without the proper attention to...
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View Design Trends to Expect in 2019
By: Jon Docksey

Design Trends to Expect...

2018 was a year of growth and innovation in the world of design and you can expect 2019 to be no different. While each designer is unique and tends to follow their own...
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View Naming Your Company
By: Jon Docksey

Naming Your Company

Whether you are a new company or going through a complete rebrand, choosing a memorable name for your company is crucial. You don’t want your customer racking their...
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View Making People Fall in Love with Your Brand
By: Jon Docksey

Making People Fall in...

It’s simple, people want to connect with the brands they are using. The relationship between your brand and your customers is arguably the most important part of your...
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View Town & City Branding
By: Jon Docksey

Town & City Branding

There’s no better way to make a town or city more memorable than through cutting edge branding. Think about, the biggest and most popular cities in the world are all...
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View Social Media - Why It's Crucial
By: Jon Docksey

Social Media - Why It's...

What is Social Media? Over the past few years, everyone has been talking about social media…but what is it and why is it important? Social media gives businesses the...
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View Strategic Social Media
By: Jon Docksey

Strategic Social Media

Social media can be your greatest and most influential marketing tool, but only if you navigate it correctly. There’s a massive difference between using and utilising...
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