Whether you are a new company or going through a complete rebrand, choosing a memorable name for your company is crucial. You don’t want your customer racking their brains trying to remember what your name is. Instead, you want it to stick in their mind and really make sense with your business. If you are unsure on how to best approach this, follow these tips.
Easy and clean
The number one rule in our mind when naming a company is to stay clear from hard to spell or confusing names. While you may think its very different and unique, that won’t matter when potential customers can’t find your website because they have no idea how to spell it. Also think about your name will work with branding. You want a name that is the perfect length to fit on signage and won’t look out of place.
Align with your brand values
Ensuring your company name correlates with the message you want your brand to convey is essential. If customers feel there is a disconnect, your company may come across as untrustworthy and that will likely cause customers to choose your competitors.
Don’t limit your growth
If you have plans to expand your business in the future, or think you may develop these plans be careful with how you name your company. If you are opening up a glasses store but plan to expand to other accessories down the line, refrain from naming it something like, ‘Eyewear Envy’ and instead use something more broad to allow future growth.
Do your research
It’s easy to be naive and assume you’re the only company with your name idea. It won’t take too long to research your potential name and will definitely save you hassle in the long run. Imagine how annoying it would be if there was a competitor with pretty much the same name, your customers would get confused and you could end up losing business.
Ask around
This part is simple, ask your friends, family and even strangers on the street what they think of the name. Ask them to be honest with you and they will likely tell you whether they think it fits with your brand. Don’t be upset if you don’t get the response you’re looking for, it just means that it’s time to rethink the name.