We’re ecstatic to unveil our company rebrand for 2022, and hope you all love the new design just as much as we do! We’ve been working behind the scenes on a new look for a while now, and wanted to reveal it in time for Surrey Business Expo 2022.
Of course our old branding will always hold a special place in our hearts, but we felt that it was about time for a nice refresh. We work with lots of businesses who are looking to rebrand themselves, so we thought we’d give you some insight into why we decided to make the decision now, and what we hope to accomplish with it!
Branding is a fast moving industry. That’s why it’s important that our identity can communicate that we’re very much conscious of how it continues to evolve. As much as we have reverence for what has come before, we love seeing the industry change and the designs we create are always reflective of that.
So there’s a practical reason for us to update our look – but it helps that we’re passionate about design too and are always thinking of new and innovative ways to represent ourselves. Unfortunately, if we were to update our image with every new idea we have, we’d lose a consistent identity, so it’s better to do big updates every now and then instead.
Now more than ever though, we feel our identity accurately reflects the passion and ethos we put behind the work we do. A lot of our work involves helping businesses going through change to chart their next course of direction. This has similarities in the Wayfinding work we do as well, in that we help visitors to a location find their way and achieve their goals. Since all kinds of journeys are so important to us and our work, we’ve emphasised this more heavily in our branding.
Our new logo, the JD of our brandname, has a subtle arrow crossing through the J and into the D as a nod to it. This brand will appear across all our materials going forward, the arrow alongside it, so this passion will carry across all our work.
Sustainability is nothing new, but it’s not a concern that’s going away anytime soon. We feel strongly about keeping our work sustainable and as environmentally conscious as we’re capable of making it. That’s why we’re going to emphasise our commitment to sustainability more as we go forward – and so that like minded businesses can find us and we can work together to secure a brighter future.
As part of our pledge to sustainability, we work to ensure as much of our materials as possible are ethically sourced, and that waste is properly disposed of and recycled. We’ve also begun a project to plant a suitable number of trees for each project we complete – you can find out more about that here {link}.
Change is an important part of any business, and is necessary to stay on top of market trends and the competition. We’re proud of the work we’ve put into our new branding, and feel it represents us better than ever!