Creative Branding and Wayfinding consultants

BAS Real Estate

Services
  • Web Design

The Challenge

BAS Real Estate launched with a bold idea: ditch the fixed-commission model and build a property business around relationships instead. Their “Become Part of the Circle” approach turns clients into partners, rewarding referrals and putting people at the centre of every transaction. We created the brand identity for BAS, and now they needed a website that brought that vision to life online.

The brief was clear. A site that could compete visually with established high-street agencies while communicating a business model most people hadn’t encountered before. It needed to feel trustworthy from the first scroll — because in property, if the website looks amateur, the phone doesn’t ring.

Building trust on screen

Property is a crowded market. Every estate agent promises the same things: local knowledge, great service, best price. BAS needed to stand out by showing, not telling.

We structured the site around guided user journeys — separate pathways for sellers, buyers, landlords, and tenants — each with clear steps, downloadable guides, and straightforward calls to action. The goal was to reduce uncertainty. People visiting the site should understand exactly what happens next, at every stage.

The design carries the brand we’d already built for BAS: clean, confident, and warm. Bold imagery, generous spacing, and a colour palette that feels modern without losing the approachability that sets BAS apart from the corporate feel of most agencies.

What We Delivered

  • Brand identity – Logo, colour palette, and visual language for a new estate agency brand
  • Website design and build – A fully responsive site structured around distinct user journeys for buyers, sellers, landlords, and tenants
  • Content framework – Messaging hierarchy designed to explain an unfamiliar commission model quickly and clearly
  • Downloadable guides – Designed seller, buyer, landlord, and tenant guides as lead-generation tools
  • Referral integration – “Refer a Friend” functionality built into the site to support the Circle model

A platform for growth

The finished site gives BAS a professional digital presence that matches the ambition of the business. It explains a unique model without overcomplicating it, and it gives every visitor — whether they’re selling a house or considering a referral partnership — a clear reason to get in touch.