Importance of Reputation

Brand reputation is something that should not be taken lightly. Warren Buffet says it best, ‘It takes 20 years to build a reputation and 5 minutes to ruin it’. While this may seem dramatic, it’s really not. Think about it, when you hear something negative about a company, are you likely to return? Probably not.

Reliable. Trustworthy. Thorough. Helpful. Understanding. These are all adjectives that you want your brands reputation to embody. Reputation isn’t to be confused with brand identity. The difference between the two lies within the perception of the consumer. You can project your brand as one thing but unless your audience views you in the same light, it’s useless. The thought of one little thing tarnishing your entire brands reputation is scary, but understanding this will help you prevent this from ever happening.

So, what can you do keep positively building your reputation? It’s quite simple really, keep doing what you promised your customers you would. Treating each customer with the proper respect for their needs and time will put you on the right track to having a happy customer each time. While you’re bound to have a few negative customers, but one review out of 100 isn’t going to deter potential customers. However, if the split between negative and positive is 50/50, new customers are likely to reconsider.

A key way to ensure your brand is being perceived in a positive light is by listening to the consumer. For example, use customer feedback to better the company. This will let the customer know that their voice is being heard and chances are their feedback will raise issues you may not have previously thought about.

A key way to ensure your brand is being perceived in a positive light is by listening to the consumer. For example, use customer feedback to better the company. This will let the customer know that their voice is being heard and chances are their feedback will raise issues you may not have previously thought about.

Live by your brand values. Making sure all of your company’s decisions are inline with your core values will keep your brand moving in the right direction. Customers can tell when a company acts completely different to what you’d expect from their mission statement etc. Take away any doubt a customer could have by following through on any and all assurances and promises made.

While reputation may seem like a scary concept, it can be easy to stay clear from a bad one, you just have to think strategically and smartly.

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