Whether you’re a new business or in the process of a rebrand, smart logo choice is imperative. Without a strong, brand encompassing logo, consumers and clients will not remember your company. The way your company is perceived by the public often starts with the logo. Therefore, a good logo will allow customers to build connections with the company which automatically encourages brand loyalty. There are many things to consider when designing your logo. In this post we will cover all the most important steps in the creative process to make sure you are on the path to a strong and memorable brand logo.
First things first…
While some people may suggest making sure you have a colour schemed picked out and set in stone before you begin the designing of your logo, we think the addition of colour should come more towards the end of the design process. This is because if your logo isn’t standing out and eye catching in black and white, the design isn’t strong enough. However, this being said, colour is extremely important to the overall look and impression your logo will give off. You can find out more about the importance of colour and some tips on how to choose a colour scheme for your brand here.
When thinking of the logo design, here’s a few questions to ask yourself while getting started. Do you want it to be bold, in your face and straightforward? Or, do you want it to be soft, easy on the eyes with a interesting vibe that makes the viewer think? A good starting place is to describe your company in a few words, and use them to inspire your logo design. You might find it helpful to look at the logos of competitors and think of ways to differentiate yours from theirs.
Don’t be afraid
During this process, don’t be afraid of creating logos and absolutely hating them and then having to re-think the ideas. Each time you have one you don’t like, think of it as taking you one step closer to envisioning exactly what you want.
So you’ve narrowed it down to two or three potential logo designs, now it’s time to make the final decision. The best way to do this is to have your designs printed onto a few different physical items such as signs or places your logo is likely to be printed. Once you have these it’s simple, pick the one you feel is the most visually appealing and representative of your brand.
If you feel like you’re not up for the task of creating your brand’s logo, give us a call!