In 2017, more web data was served to mobile phones than traditional desktops. So why should you care?
As a brand and company owner you need to make sure your mobile design is up to par. Researchers predict that the mobile traffic will continue to increase, which makes having a strong mobile design more and more crucial; especially if you want to stay ahead of the competition.
Read on for some information on how to ensure your website content transfers smoothly to onto its mobile format.
The Challenges of Mobile Design
The first thing to note is that smartphone screens are small, and fingers and thumbs are large in comparison. The traditional webpage contains lots of text and imagery, with fancy menus and features all designed to give customer as much information and function as possible. When your screen is 5.5 inches (sometimes smaller!), it’s difficult to read and actually digest the information especially when you’re spending all your time zooming in and out. That’s why we create mobile sites that are streamlined, with information provided on a need to know basis, and buttons, text and imagery all showing up much larger on the screen.
Secondly, smartphone users are busy. Usually, they are accessing your mobile site because they need key information quickly, and would rather pull their phone out of their pocket and do a quick search than settle down at a desk for a more thorough look. Loading times are vital in the fight to be selected from amongst the other hundreds of results in a google search as more often than not mobile users will only allow a page a few seconds to load before moving to another that loads faster. Our developers/designers pare back not only visuals but also coding and other components to make sure that our websites are instantly accessible.
It’s also important to note the differences in the dimensions of a mobile and a laptop or PC screen; it’s much more helpful to list text vertically when designing for mobile to avoid excessive scrolling. Also, the multi functions of mobile devices open up a world of other features, such as click-to-call phone numbers, quick-add contact and GPS links, all of which can connect you to your customer that bit more quickly and easily.
Implementing all of these specific design features and more into your mobile site is important if you are to keep up with today’s changing technological landscape and maintain connectivity with potential customers. Give us a call today and let us help you to maximise your mobile potential.