Wayfinding is a crucial addition to any town or city centre, especially during the holiday season. During the holiday season, you can expect a large increase in pedestrian footfall as well as vehicle traffic. This is great for local businesses and town reputation, but only if you have the necessary signage and wayfinding systems to accommodate these residents and visitors.
For the majority of the year, your town may get by with having a limited wayfinding system, but not during the holidays. That’s because the large increase in footfall is due to holiday visitors, who do not know your town very well. This is why it is crucial to have signage that eases their navigational experience, which will naturally boost their overall experience.
Think about it, have you ever gone to a new area or town and had a really difficult time getting around? There’s nothing worse and is a definite dampener on your experience. These new visitors are no different. If you want them to have a good time and therefore give raving reviews, they need to be able to easily navigate your town.
Posters, Banners and Information Pannels
There is a great opportunity to attract visitors by advertising events coming up through posters and banners. Additionally, it is important to have information panels that show the event location as well as it’s map. The design and layout of these are crucial as not only does it add to the user experience but will also dictate how smoothly visitors can navigate the event.
Promotions
There are also many different ways to further capitalise on events and annual festivals that are happening. For example, you may consider having leaflets and promotional items for sale in shops and other outlets. In addition, if there is room for a screen to hold live showings, that can be an excellent place for advertising, fundraising and educating.
The holiday season means that there is likely to be different temporary events happening, and usually in different spots each year. These new events will require additional signage for not only town visitors but also the residents of your town. Adding wayfinding signage is also a great marketing opportunity for these events, which will, in turn, boost holiday sales.
If visitors or residents can’t find the event or easily find their way around the event, they aren’t likely to have a good time. Having strong signage and wayfinding will also show the residents of your town that the town is taking pride in its appearance and reputation.
Temporary signage is a great way to introduce your town to wayfinding without making a massive commitment to a wider project. You can test them out and see the impact with the holiday period, testing the water for larger projects.
If you have any questions or want to enquire about signage, please don’t hesitate to get in touch!