It’s time to create your perfect avatar. Having a clear and well-defined target market is one of the first steps of any marketing plan, strategy or campaign. It’s simple if you don’t know who you’re aiming to target, how can you develop a good plan to reach them? At Design JD, we feel the best way to define your target audience is by using customer avatars.
If you’re not familiar with this branding tactic, you may think we’re hinting towards the 2009 Sci-Fi film. While it’s a great watch, it’s not going to help with your marketing goals. An avatar in the marketing world is essentially creating a person or a few people that represent your audience. If you’ve got a wide range of consumers, you may want to consider having a few different avatars so all parts of the audience are represented.
Now that you know what it is, let’s talk about why it’s worth spending some time creating the perfect avatar for your brand.
1. Working with and targeting everybody is impossible
While you can try to have everyone in your target audience, it’s definitely not something we recommend. If you’re selling high-price point, luxury items, you probably don’t want to exhaust marketing budget selling to younger individuals and those earning a lower annual income.
2. It will make designing your marketing materials much easier
If you know exactly who you’re selling to, you can design marketing strategies and information that will attract them and only them. In other words, you won’t waste time marketing to those who won’t be interested.
3. It’s easier than you think
One of the main reasons people don’t use customer avatars is because they think it’s hard and a lot of effort. We’re here to tell you that it’s a lot easier than you think, especially if you’ve got a worksheet to follow. Check out ours below:
With our clients, we’ll often ask, “Describe your perfect customer”
Oftentimes, they don’t have a great answer. That’s why we’ve developed the following worksheet to get you started on developing your perfect avatar.
To create a great avatar, put yourself in the mind of your customers. Pretend you’re a customer walking into your store or visiting your online platforms. How would you answer the following questions?
If you’ve never worked with brand/customer avatars before, you might have some questions. We’re here to help. If you want to craft your perfect avatar that will help you streamline your marketing efforts, don’t hesitate to give us a call!