2018 was a year of growth and innovation in the world of design and you can expect 2019 to be no different. While each designer is unique and tends to follow their own inspiration, there are a few trends that you can definitely expect to see throughout the year. You can expect to see designers channeling their creativity to transform the world of design and bring new and exciting approaches.
Colour
2019 is going to be packed full of colour. Designers have been playing with bold and bright colours as well as experimenting with gradients and tones. The need to stand out from competition grows everyday. Companies and designers have been using colour as means of differentiation, and it seems to be working. Think about it, if you’re a new brand in a populated industry, having an exciting and eye pleasing colour scheme is a great way to set yourself apart. On the other hand, monochromatics or the absence of colour are also used to make an impact on consumers. If you want more information on the importance of colour in branding and design, you can find it here.
Simplicity
While using powerful colours and intricate patterns are going to be a hot topic, simple and smooth designs will definitely be making an appearance. Designers will be modernising strategies and moving away from busy and in your face patterns to subtle and self-spoken designs. Less is more can be considered the phrase of the year.
Retro/Vintage
Like all good things of the past, the retro/vintage vibe will continue to resurface in 2019. Whether through fashion, decor or design the uniqueness and individuality that the vintage feel brings became more and more popular. Designers loved exploring these avenues because they brought new perspectives and allowed their designs to truly stand out. The nostalgic feel resonates with people of all ages which is why this has been such a success.
Typography
You’ve probably noticed that standing out is a main theme here and the use of typography is no different. Brands and companies started to grow tired of using the same fonts as thousands of other businesses. The growth of custom typography has now changed the game. Brands are now creating their own font that carefully encompasses the vibe they want to portray.
Overlaps
The use of overlapping shapes, borders and patterns gained popularity through the year. This has grown from trends of asymmetry that have had growing interest over the years. As consumers, we’ve gotten used elements on a page having their own respective spacing which is what makes this new design technique is so intriguing.