Creative Branding and Wayfinding consultants

Wayfinding for Airports

We specialise in providing effective wayfinding solutions for airports. Our goal is to help airports create a seamless and intuitive experience for their passengers and visitors, and ensure that everyone can easily find their way around the airport.

Our wayfinding solutions for airports include a range of services, including:

  • A complete audit of existing wayfinding provisions, including signage, routes, decision points, and compliance
  • A series of options and recommendations for the development of a wayfinding master plan, tailored to the unique needs and characteristics of the airport
  • A legible and user-friendly map of the airport, including all terminals, gates, shops, and other points of interest
  • Support and maintenance for the wayfinding scheme, including updates, modifications, and troubleshooting

Our team of experienced wayfinding experts understand the challenges and opportunities of wayfinding in airports, and we are committed to providing personalised solutions that meet the specific needs of our clients. We work closely with our clients to ensure that every project is successful and meets the needs of passengers and visitors.

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There are several problems that airports may encounter with wayfinding, including:

  • Confusion and disorientation: Many airports are large and complex environments, with multiple terminals, gates, shops, and other points of interest. This can lead to confusion and disorientation, particularly for first-time visitors or passengers with limited mobility.
  • Inconsistent and confusing signage: Airports often have multiple signage systems and styles, which can be confusing and inconsistent for passengers. This can lead to passengers following the wrong signs, or becoming frustrated and lost.
  • Limited access to information: Airports can be noisy and crowded environments, which can make it difficult for passengers to access information and directions. This can lead to passengers missing important announcements, or being unable to find the information they need.
  • Inadequate wayfinding for special needs: Airports can be challenging environments for passengers with special needs, such as those with disabilities, elderly passengers, or travellers with young children. Inadequate wayfinding can make it difficult or impossible for these passengers to navigate the airport, leading to frustration and inconvenience.
  • Poorly designed maps: Airports often rely on maps to help passengers navigate the airport, but many of these maps are poorly designed and difficult to read. This can lead to passengers becoming lost or confused, and can make the wayfinding experience more frustrating and stressful.

Overall, airports face a range of challenges when it comes to wayfinding, and these challenges can lead to confusion, frustration, and inconvenience for passengers and visitors. Effective wayfinding solutions can help airports overcome these challenges and create a seamless and intuitive experience for everyone.

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To fix the problems that airports face with wayfinding, there are several key steps that can be taken, including:

  • Conduct a thorough audit of existing wayfinding provisions: By conducting a complete audit of all existing wayfinding provisions in the airport, it is possible to identify any challenges or opportunities for improving the wayfinding experience. This can include reviewing signage, routes, decision points, and compliance, and can help to identify any areas where improvements are needed.
  • Develop a wayfinding master plan: After completing the audit, it is important to develop a wayfinding master plan that outlines the steps and strategies needed to improve the wayfinding experience in the airport. This can include recommendations for new signage, routes, and decision points, as well as strategies for addressing any challenges or opportunities identified during the audit.
  • Create a legible and user-friendly map: A well-designed map is an essential tool for helping passengers navigate the airport, and it is important to create a map that is legible, easy to read, and up-to-date. The map should include all terminals, gates, shops, and other points of interest, and should be available in multiple formats and languages, to ensure that it is accessible to all passengers.
  • Provide regular updates and maintenance: Wayfinding solutions are not static, and it is important to provide regular updates and maintenance to ensure that the wayfinding experience remains effective and efficient. This can include modifying the map, updating signage, and addressing any changes or challenges that may arise over time.
  • Provide support for special needs: Airports can be challenging environments for passengers with special needs, and it is important to provide support and accommodations to ensure that these passengers can easily navigate the airport. This can include providing accessible routes, directional signage, and other accommodations to help passengers with disabilities, elderly passengers, and travellers with young children.
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Overall, there are a range of steps that can be taken to fix the problems that airports face with wayfinding. By conducting a thorough audit, developing a wayfinding master plan, creating a user-friendly map, and providing regular updates and maintenance, it is possible to create a seamless and intuitive wayfinding experience for all passengers and visitors.

Whether you are an airport operator, terminal manager, or business owner, we are here to help you create a wayfinding scheme that is effective, efficient, and user-friendly. Contact us today to learn more and start improving your wayfinding experience at the airport.