Let’s talk about the best ways to welcome people to your space through strategic wayfinding. Making people feel welcome is one of the most important aspects of boosting customer experience. Nobody wants to feel confused, unsure or unwanted in an area, whether they’re passing through or it’s their final destination.
Now, we don’t mean you can’t have unoccupied shops within your space. Of course, there will be times of transition when old vendors are leaving and new ones are moving in. When we say no empty shops, we mean that these open spaces should have graphics to fill space. For example, you could have a few signs that are explaining what space will look like once it’s finished. Additionally, if the previous store was popular, you can use signage to inform customers of its new location.
Giving area users easy access to information is a great way to make them feel at home. Information points are a great way to this. Help-desks, maps and informative signage are great ways to ensure anyone passing through your area doesn’t feel lost. The key to good wayfinding is making considerations like help-desks seamlessly blend in with the surrounding environment. After all, the whole system needs to work together.
You can use these information points to give guests an idea about what is happening in the area. Oftentimes, near concert halls, you’ll see signs detailing which artists and bands are scheduled to play there in the upcoming weeks/months. Similarly, in Universities’ you can often find schedules of guest lectures, presentations and other cool events taking place.
In order for your area users to have a good experience, they need to feel comfortable. Amidst the COVID-19 climate, this is even more important than ever. A great way to put your customers at ease is by ensuring that you are taking all of the necessary safety precautions. COVID-19 signage is a great way to inform area users of social distancing measures that need to be taken as well as the cleaning processes that are in place.
Overall, there are many ways to welcome people to your space. Hopefully, this article has provided some helpful information to help give your area users the best experience possible. If you have any questions, feel free to give us a call. We’d be happy to have a chat.