Having a strong marketing plan is instrumental to the success of a business no matter their size. Unfortunately, when it comes to budget reviews and expenses, the marketing budget is usually the first to get cut. This is mainly because unless it’s done properly by someone who truly understands the marketplace, it can be a waste of time. On the other hand, when carried out efficiently and tailored to your company specifically, it can be transformative for all aspects of your business.
Due to the current circumstances of COVID-19, I’m sure you’re excited for your business to re-open and begin generating traffic to your online and physical locations. Marketing is a great way to showcase your products and services while simultaneously building your brand image.
Design JD is now offering a 3-Month Bounce Back Marketing Plan. It includes the following:
The best part of this package is that it allows you to dip your toe into the exciting world of marketing without having the responsibility of having to do it all yourself. This package gives you well-rounded marketing, covering all the essentials, rather than just focusing on social media. That way you can trust that your online presence will be strong no matter how your customers find you.
Here’s a bit of a deeper look into what you’ll be getting from this package…
Social media is a great way to continually build your customer base as well as your brand image, reputation and personality. We can either use 2 of your existing social media accounts, or we can recommend platforms that will align best with your target market, products and services.
We will send you some examples of different types of posts and figure out which diction best suits your company and brand values. In order to ensure these posts get the best reach and interaction possible, we will be posting at optimal times. It is also possible to have a boosting add-on. Boosting is a paid service for certain platforms that allows the post to be seen by more people within your desired demographic. (Please note: This will come at an additional cost subject to the pricing of the platform).
We will be providing at least 3 posts per week on each platform.
Leveraging social media during the COVID-19 climate is crucial, you can read more about that here.
Email marketing is an amazing way to let your customers know about the products and services that you are offering as well as general company updates. We are offering to fully script and draft a monthly email to your customers, about the topic of your choice. Whether this product promotion, announcing a new blog article or monthly newsletter, we will ensure it is engaging and on-brand.
Want to learn more about email marketing and the benefits? You can check out our article here.
While you can post constantly, if the content isn’t engaging and meaningful, you may not get the results you want. We’ve added content creation into our Bounce Back Marketing Plan because we understand the importance of well developed and strategic content. This plan will include 1 blog article per month on a topic of your choice. If you aren’t sure what you want us to write about, we can brainstorm together to come up with some topics that will fit amazingly with your brand.
Each blog post is a minimum of 500 words, but if we feel the article would benefit from more information, we don’t mind going the extra mile to ensure it is full of great content. Before drafting each article, we will send you an outline for review that way you can add any comments or suggestions you may have. Once we’ve completed the first draft, feel free to give us any comments or changes you’d like made. When it is finalised, we will make sure it is fully optimised with all of the necessary search terms and keywords to make it easily visible online.
As part of the content creation aspect of this marketing plan, we will also provide some cool graphics for us to include in the posts on social media, in the emails and within the blogs.
Similar to what we mentioned earlier, there’s no point having great, engaging content if no one is able to find it. That’s where our SEO Upgrade comes in handy. We will go through the backend of your website and do a spring cleaning on all of the existing pages and posts to ensure that search engines can easily recognise them. To do this, we require you to have Yoast (Free or Premium) downloaded and installed. If you need help with the download or installation, feel free to get in touch.
Would you like to read more about the importance of strategic SEO techniques? You can read our recent article here.
Looking to up your marketing game but don’t have the time or resources to do it yourself,? Our Bounce Back Marketing Plan is perfect for you. If you have any questions, feel free to get in touch, we’d be happy to chat.
Or, if you’re already sold on this marketing plan and want to get started, you can sign up here.