In the current COVID-19 climate, it is more crucial than ever to make sure you are on the ball in terms of your brand’s social media presence.
In the current COVID-19 climate, it is more crucial than ever to make sure you are on the ball in terms of your brand’s social media presence. The amount of people working from home has increased drastically, which means that they are likely to have more to spend browsing through their social channels. For example, Facebook reported a usage increase of about 70% since the wave of working from home. It is also likely that during this time, companies will have had a shift in terms of their business needs. This means that a company who may not have been needing your services previously may now be on the lookout!
Unfortunately, this period also means a lot of businesses won’t have the budget for non-essential spending. So, for the companies that do have some wiggle room for spending, there is going to be a lot of competition to win their business. That’s why it’s crucial for you to market smartly, leverage your social media and continue to put out great content…
The success of marketing campaigns is entirely contingent on the environment they’re operating in and whether the strategy lines up with what consumers want to absorb. When circumstances change, like during COVID-19, you need to adapt your marketing strategy. However, this isn’t to say that you need to completely bin your existing strategy. In fact, you may want to consider developing a temporary marketing plan that can work in accordance with your existing one.
This temporary strategy will probably look at a shift in your target audience. As we mentioned earlier, the people who may be looking for your services may not be the same people that were a few weeks or months ago! This means you need to do some research into what people need at the moment and how you can best showcase your services.
If you want a bit more of an in-depth look at creating your perfect marketing strategy, you can find that here.
For the past few years, social media has become an instrumental part of all marketing strategies. Why? Well, simply because so many people are constantly refreshing their pages, feeds and profiles. This gives us as marketers an excellent opportunity to provide our customers with bite-size pieces of relevant information about our brands that intrigue them enough to click through to our websites.
The four most popular social media platforms are Instagram, LinkedIn, Facebook and Twitter. Each is amazing for marketing and advertising in their own respects. You just need to figure out which ones are best suited for your company’s services, audience and targets!
You can read more about that, here.
So how do you leverage your social media accounts during this time? It’s all about the content, timing and positioning. Let’s get into it…
Right now more than ever, the content you’re putting out needs to be cutting-edge, engaging and memorable. Due to the large increase in activity on these platforms, you may also want to consider posting more frequently. This will give you a much better chance at reaching your audience. Better yet, if you have the budget to spend on paid social media advertising, we highly suggest this. Going the route of paid marketing, your content will be able to cut through the high volume of posts shown to your target audience.
It’s also important to look at the newest statistics showing what times your consumers are most likely to be scrolling through the various social media platforms. If you can continually post at the times where they are active, they have a much higher chance of seeing your content.
In terms of the actual content, this needs to be visually engaging and aesthetically pleasing with informative, easy to read captions. If you’re not overly familiar with the realm of social media, you’d be surprised to find out how much time and effort goes into the posts of both large and small companies.
If you’re looking to leverage your social media during the current COVID-19 business climate, but you don’t have the time or tools to create the necessary engaging content, why not give us a call. We’d be happy to have a chat and walk you through your options.