Provinding effective wayfinding solutions for everyday spaces 

At Design JD we understand how crucial a perfectly integrated wayfinding system is in stadiums. A great wayfinding system is imperative for a positive user experience. Wayfinding, especially in busy and exciting places like stadiums is something that is often overlooked. There is nothing worse than going around in circles just trying to find your way out of somewhere. Without proper signage, it is near impossible to quickly and easily navigate a stadium.

Each stadium is different and will require different specifications. When creating a wayfinding solution for a stadium we consider all the different events that will be held there as well as the people that will pass through it.

We know how confusing it can be going into the stadium of an opposing team, whether you’re a player or a fan. Informative signage is important for everyone that may find themselves visiting the venue, whether they are familiar or not. When we’re developing a wayfinding solution for a stadium these are the main things we take into consideration:

  • Sports Fans including those for opposing teams
  • Sports Teams and associated personnel
  • Stadium Workers
  • Those unfamiliar with the venue
  • Those with disabilities that may require assistance
  • Need for flexibility in the system for other events
  • Necessity for the ease of exit location – general and emergency use


Throughout our wayfinding systems we ensure that the story and vibe of the stadium will not be lost. Whether it is a sports arena or a concert hall, our wayfinding solutions are aimed to improve the entertainment experience while helping to create lasting memories.

Creating wayfinding solutions that become one with their environment is our specialty. If you are looking for wayfinding solutions for a stadium that has not yet been built, we are more than happy to create a plan to your exact specifications.


“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

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