Wayfinding

Services

As you know, being unable to find your way around is amongst the most frustrating experiences in life.

Who are you?

  • Public sector or BID
  • Signage company

What do you need?

As you know, being unable to find your way around is amongst the most frustrating experiences in life.

If you represent a local authority or work in the BID sector, one of your responsibilities is to provide clear signage that enhances the environment and helps visitors maximise their experience.

The answer is wayfinding – signage that’s simple, clear and consistent.

As specialist wayfinding consultants, we help people navigate inside and outside spaces with ease.

We do this by exploring the end-to-end user journey, and then creating cleverly designed signage that’s based on sound psychological principles.

Wayfinding is a distinct skill, and not as straightforward as you might think. It starts with pre-visit information, and follows through to the signage and branding people see as they arrive, look around and leave.

Expert consultancy from Design JD will result in signage that is not only good-looking, but also effective.

The investment is worth every penny.

Who we’ve worked with

You’ll want to know whether we’ve done similar work before. So here are some of the previous wayfinding projects we’ve completed:

  • Shopping centres
  • Retail areas
  • Business Improvement Districts
  • Industrial estates
  • Healthcare centres
  • Education sites
  • Stadiums
  • Parks

As chosen by:

  • TfL
  • NHS
  • Croydon Council
  • Merton Council
  • Sutton Council
  • Crawley Borough Council
  • West Sussex County Council
  • East Dorset District Council
  • Dorset County Council

 

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

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