Wayfinding for Towns & Cities

It’s all about discovering a new destination

Wayfinding in historic cities has its own unique considerations, having an understanding of the environment, history, culture, location and footfall is key to developing and implementing a navigation solution which works for all users and stakeholders. The retail & tourism sectors are constantly changing and developing every year, forward planning and innovation for the future and new seasons is critical.

In modern times, attractive centres keep growing and growing. Visitors have to be able to find the areas they’re looking for in order to make purchases and access attractions. If they have too much difficulty, chances are they’ll grow frustrated and take their business elsewhere.

A professional wayfinding signage is crucial to maintaining and growing a city. When a customer has a great arrival experience they’ll be happier and ready to experience what is on offer. The result is a growing number of repeat customers and visitors, exactly what is needed for a thriving centre. Mixed with this it is important to understand listed buildings and open spaces and the opportunities these offer to enhance the signage.

Happy customers, ambassadors & employees are crucial to a thriving city both in it’s, retail and leisure areas. By placing wayfinding signage at key decision-making points in your environment, you can help everyone connected with and discover the area. Professional wayfinding signage requires key planning and creative design.

In the modern age of promoting the city experience there are many facets, the physical (offline) and digital (online) environments, so it is important that it the solution has an online aspect drawing people into the city, to experience what is on offer. When developing a wayfinding system for a city it is crucial to ensure that the project has a sustainable future. It is important to ensure that the signage is flexible enough to respond to changes.

For forward thinking projects, technology such as NFC readers, digital signs and touchscreens and integrated advertising should also be considered. Additionally, tools for interaction between mobile devices and static navigation tools can expand the utility of the sign: for example, linking timetables for films at the cinema, live travel or parking information through an augmented reality app or QR code. You could also use beacons and other technology to engage with visitors through offers and location-based promotions.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

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