Shopping Centre

& Retail

It’s all about the memories

Wayfinding in retail environments has its own unique considerations, having an understanding of the environment, market, location and footfall is key to developing and implementing a navigation solution which works for all stakeholders. Retail is a constantly changing environment, developing every month and planning forward for the new seasons coming in retail calendar.

In modern times, retail shopping centres keep growing and growing. Some retail areas seem more like small scale cities than anything else. Your retail area depends on a large customer base to make it profitable. With that in mind, customers have to be able to find the areas they’re looking for in order to make purchases and access services. If they have too much difficulty, chances are they’ll grow frustrated and take their business elsewhere.

A professional wayfinding signage is crucial to maintaining and growing your retail business. When a customer experiences improves in locating preferred stores, they’ll arrive happier and ready to buy. The result is loads of repeat customers. Exactly what you need.

Satisfied customers and employees are crucial to a thriving retail and leisure area. By placing wayfinding signage at key decision-making points in your environment, you can help everyone connected with every stakeholder in the area. Remember, proper wayfinding signage requires professional planning and design. That said, consider finding a wayfinding design company to make navigation around your business environment more manageable.

In the modern age of retail the shopping experience often has two main touch points, the online and physical environment both built and digital environments, so it is important that it the solution has an online aspect drawing people from online in the retail offering on in the high street, shopping mall / village. When developing a wayfinding system for retial area it is crucial to ensure that the project has a sustainable future. It is important to ensure that the signage is flexible enough to respond to changes.

For forward thinking projects, technology such as NFC readers, digital signs and touchscreens and integrated advertising might also be considered. Additionally, tools for interaction between mobile devices and static navigation tools can expand the utility of the sign: for example, linking timetables for films at the cinema through an augmented reality app or QR code. Retailers could also use beacons and other technology to engage with visitors through offers and location-based promotions.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

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